In a popular consumer culture, the prevailing belief is that the best time to snag incredible deals on mattresses is during extended 3 day weekends and holidays. The likes of Black Friday, Labor Day, Memorial Day, Presidents’ Day, and Christmas are often seen as golden opportunities for shoppers to capitalize on deep discounts and promotions offered by mattress brands. Mattress retailers cut down prices on these occasions because they know that people are not at work or school and are looking for things to do on their extra days off. Memorial Day, for instance, is a big weekend because it’s the unofficial start of summer. The warmer weather signals rest, and people just want to get a good mattress for quality sleep. Besides, most Americans move during summer months – whether it’s due to new jobs, internships, changing homes, or starting life as newlyweds – and therefore they will need a new...